With numerous holidays in plain sight, Bearhole’s Fashion Department surprises friend and foe with a premium unisex cotton T-shirt. “The demand for fresh Bearhole apparel has been tangible over the past years” says CEO Dick Weyls. “Today we’re finally able to meet that societal yearning”.
HEADQUARTERS – In cooperation with FabricMerch, Bearhole offers its new shirt online during a three week campaign starting Friday November 13th. The garment is available for pre-order in all sizes and hits the shelves at a seizable 20 euros*. “A low-price effort we had to make in order to charm our ever shrinking audience” admits Dick Weyls. (continue reading below image)
For many, this new shirt might come as a pleasant surprise, with gift-giving season around the corner. “The timing is a lucky coincidence” says Barthobalducq Fond-du-Bois de la Coutoire Garnier, Chief Fashion Officer at Bearhole. “We’ve been optimising this design for numerous months, and are happy to share it today with aficionados near and far.”
De la Coutoire is known for radical designs and intrusive marketing, but kept his efforts rather low key for this outfit. “I basically just pasted the logo on a Tee. Sometimes easy does it”, clarifies the CFO. “It’s not about making money or penetrating the market per se. It’s about a conscious aesthetic effort to enhance the world as a whole.”
By Jacques Prélude for Bearholepress (jp)
*shipment costs are calculated at checkout and handled by FabricMerch
**shirt available for a limited period only: from 13.11.2020 until 01.12.2020